Ad Testing for Washington State Department of Health (polling and focus groups)
We have enjoyed a close partnership with Washington State DOH and their creative team at GMMB for several years now. During the H1N1 outbreaks, we helped with pre and post ad testing to help the DOH communication team with statewide messaging in English and Spanish.
The next year, DOH revamped its Influenza advertising campaign, so we were asked to use focus groups to test various creative concepts that would be seen in health provider offices, child care centers and pharmacies. See the ad that earned the top spot here. Yep, people loved it!
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